What is the objectives of the smart shopping cart startup ？
The Covid-19 has stimulated customers to focus more on the frictionless shopping which can be achieved with a smart shopping cart . Amazon revealed smart shopping cart last year , this also made smart shopping cart become a top discussed topic .Now there are several smart shopping cart startups in the world , including Amazon , Superhii technology , Caper ,etc , so What is the objectives of the smart shopping cart startup?
Let’s talk about this question from the function of a smart shopping cart . A smart shopping cart has solved the queuing questions and replaced the work of a cashiers in the supermarket . The initial objective of the smart shopping cart start up is to eliminate the long queues and decrease customers’ complaints and dissatisfaction .
As the physical retailers are suffering from high operating costs and poor operating performance , the smart shopping cart start up determined to develop smart shopping cart to help retailers realize digital transformation .
Generally speaking ,the smart shopping cart is designed and developed to collect customers’ shopping data , for example , how long the customer stays in a certain area , what kind of items the customer prefer to purchase ,etc .
These precise data is quite important for physical retailers now as they could know clearly customers portraits now . With customers’ portraits in mind , retailers could do accurate marketing to various customers . This means that if a customer likes purchasing biscuits and milk , the smart shopping cart is probably pushing biscuits and milk coupons to him . If a customer likes purchasing snacks and beers in a supermarket , then the smart shopping cart will push coupons of various snacks and beers .
Then we can say the objectives of the smart shopping cart startup is to help retailers increase their sales revenue .（Editor : Superhii , Cindy Xin ）
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